Many might consider this a very cliche method of getting attention, but they simply cannot argue with the success rate that it has. Everyone loves to get something free, whether it’s a CD player with a TV or a box of pencils with a sketching book! So, use this appeal and target the people in your locality and city or town. Entice them by offering free services on the day of the grand opening. Give away free haircuts (you can ask them to pay for the styling), manicures, pedicures and other small services that you can afford on the first day. Advertise these well using attractive flyers and maybe an ad in the local newspaper.
Giving away goodie bags is something that you need to think of with a very practical mindset. You want people to know that you use superior quality products for them, but at the same time, you need to have a decent budget for the grand opening. So, pick the goodie bag items carefully. Pick items that are universally accepted as inexpensive and people won’t judge you. You can choose a nail clipper, hair clips, headbands, lip balms, nail color, etc. Such small, inexpensive but useful things can make for some really nice goodie bags. If you want, you can organize a small contest, and the winner gets a deluxe goodie bag, which has an assortment of some of your products.
Broadcast the Opening
A great way to get people to know about your beauty salon’s grand opening is to air ads about freebies and special early bird offers on the local radio station. An even better way to have the actual grand opening is to have the radio station visit the event and air some comments and voice clips from people present at the grand opening. Pick a time when you know a lot of listeners will be tuned in. It is a steep step to take on the first day, but it will give your salon the exposure it needs and people will be knocking on your door very soon.
If you thought the radio airing thing was way over your budget, then you’ll probably be apprehensive about this one too. Have a read nonetheless. If you can manage it, rope in a local celebrity to ‘cut the ribbon’ at your beauty salon’s grand opening. It does not have to be a rock star or a Hollywood star or the political hotshot of the area (though they would be perfect, wouldn’t they?). It could be someone with some kind of local record or someone from an influential family who has lived in the vicinity for a long time. Or, you can advertise that you have a mystery celebrity and when people gather, you can ask them to put their names on chits and place them in a bowl. Have a lucky draw and the person whose name you pick out, gets to open the salon, and also gets a makeover, on the house! Have photographs clicked and give the person total superstar treatment! It will be a great gimmick for everyone to watch and enjoy!
There are tons of other ideas that you can come up with to get people curious and make them visit your salon. Just make sure that whatever tactic you use is well within your budget and also entertaining to the people who attend it.